Shai Gilgeous-Alexander's lawyers issue cease and desist order to Underdog Sports
Neutral Summary
Shai Gilgeous-Alexander’s lawyers sent a cease-and-desist letter to Underdog Sports on May 22, 2026, demanding the company stop using the Oklahoma City Thunder guard’s name, image, or likeness without permission and destroy all copies of a board game called *Unethical Hoops*. The letter, issued by attorney Eric Fishman of ArentFox Schiff LLP and obtained by The Athletic, also requested that Underdog permanently cease using Gilgeous-Alexander’s NIL across all media, including websites, apps, social media, digital marketing, and physical goods.
Underdog Sports, a daily fantasy and sports prediction market company, created *Unethical Hoops* as a version of the classic board game Operation. The game, which buzzed when a player touched Gilgeous-Alexander, mocked his reputation for drawing fouls and flopping. Underdog promoted the game with a viral video featuring Phoenix Suns forward Dillon Brooks and held a contest to give away 100 copies during Game 3 of the Western Conference Finals between the Thunder and San Antonio Spurs. At the time the letter was sent, Gilgeous-Alexander, the reigning two-time NBA MVP, was leading the postseason with 10.3 free throw attempts per game and had made 134 free throws in 13 games.
As of Wednesday evening after the letter was reported, Underdog Sports’ website and advertisements for the game remained active. Underdog did not immediately comment on the cease-and-desist demand. The Thunder were competing in the Western Conference Finals, and Gilgeous-Alexander had previously stated that criticism about flopping did not affect him, saying he remains focused on the court.
Source Articles
Source Coverage
13 sources covered this event.
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Conflicting Claims (0)
When multiple sources report the same topic but with mutually exclusive details (different numbers, opposite outcomes), Prism flags these as conflicting claims.
Each card shows the two versions, which sources support each side, and an explanation of the disagreement. This does not determine which version is correct — it highlights where sources diverge.
No contradictions found. The system has determined that sources are in agreement on the claims reported across this event.
Source Analysis Overview
Coverage % = percentage of consensus claims this source included (higher = more comprehensive).
Subjectivity % = proportion of subjective language detected (lower = more objective).
Leaning = classifier-detected political framing pattern (Left / Center / Right).
Click any column header to sort. Expand "Detailed Charts" below for full visualizations.
| Source | Coverage % | Subjectivity % | Leaning | Profile |
|---|---|---|---|---|
| Fadeaway World | 72% | 32% | left |
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| The New York Times | 70% | 11% | center |
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| AthlonSports.com | 63% | 45% | left |
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| EssentiallySports | 61% | 57% | center |
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| New York Post | 61% | 18% | center |
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| News18 | 61% | 12% | center |
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| ClutchPoints | 52% | 0% | left |
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| Heavy | 47% | 38% | center |
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| Eurohoops | 47% | 11% | right |
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| Sportskeeda | 44% | 12% | right |
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| Total Pro Sports | 44% | 65% | left |
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| The Source | 37% | 0% | right |
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| Yahoo Sports | 30% | 38% | right |
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Coverage Completeness
How coverage is measured: Prism extracts atomic claims ("nuggets") from every article covering this event using an LLM, then deduplicates them into a consensus claims pool — the set of all claims reported by at least one source.
Each article is then scored by an LLM judge on how many of these consensus claims it includes. Claims can be supported (clearly stated), partially supported (implied or incomplete), or not supported (omitted).
Weighted score: Partial support counts as 50%. "Vital" claims (confirmed by 3+ sources) are weighted 2× more heavily, so omitting a widely-reported claim penalizes the score more than omitting a claim only one source mentioned.
A score of 100% means the article covered every consensus claim. Lower scores indicate more claims were omitted.
What percentage of consensus claims did each source's article include? Vital claims (confirmed by multiple sources) are weighted more heavily. Higher is more comprehensive.
Tone (Objectivity)
How objectivity is measured: Each sentence in the article is run through a subjectivity classifier (GroNLP/mdebertav3-subjectivity-english), a DeBERTa model trained to distinguish objective from subjective language.
Rather than a simple yes/no, each sentence gets a continuous subjectivity probability from 0% (fully objective) to 100% (fully subjective). The article's score is the average across all its sentences.
Labels: Highly Objective (<10%) · Mostly Objective (10-15%) · Mixed (15-22%) · Mostly Subjective (22-30%) · Highly Subjective (>30%)
Lower scores indicate more neutral, information-focused reporting. Higher scores indicate more opinionated or narrative-driven language.
Average subjectivity probability across all sentences. Lower means more objective reporting.
Framing (Political Leaning)
How framing is measured: Each sentence in the article is run through a political leaning classifier (matous-volf/political-leaning-politics), a model trained to detect left, center, and right-leaning language patterns.
Each sentence produces three probability scores — left, center, and right — which are averaged across all sentences to give the article's overall framing profile.
The stacked bar shows the proportion of each leaning. The dominant leaning is whichever scored highest.
This measures language patterns, not accuracy. An article can use left-leaning framing while reporting the same claims as other sources, or vice versa.
Classifier-detected political framing patterns in each article's language.
Claims Coverage Matrix (5 Headline / 158 Total)
Prism extracts atomic claims from every source's article and builds a consensus claims pool — the combined set of claims reported across all coverage.
Each row is one consensus claim. Each column is a news source. Cells show whether the source reported, partially mentioned, or omitted that claim.
Tiers: Claims are ranked by importance — Headline (T1) are the most critical, Context (T2) provide supporting detail, and Detail (T3) are minor points shown only when expanded.
Vital claims are confirmed by 40%+ of sources, indicating broad consensus.
Claims are organized into themes for easier navigation. Click a theme to expand or collapse it.
| Claim | The New York Times | AthlonSports.com | New York Post | The Source | Yahoo Sports | Eurohoops | ClutchPoints | News18 | EssentiallySports | Fadeaway World | Sportskeeda | Heavy | Total Pro Sports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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T1
The letter demanded that Underdog stop using Gilgeous-Alexander's name, image, and likeness without authorization
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T1
The letter asks that all board games be destroyed
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T1
The letter asked Underdog to permanently cease and desist from use of Gilgeous-Alexander's NIL
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T1
Shai Gilgeous-Alexander's lawyers issued a cease-and-desist letter to Underdog Sports.
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T2
Eric Fishman of law firm ArentFox Schiff LLP represents Shai Gilgeous-Alexander
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T2
The cease-and-desist letter was dated May 22
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T3
Eric Fishman of law firm ArentFox Schiff LLP sent the cease-and-desist letter on behalf of Gilgeous-Alexander
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T3
Shai Gilgeous-Alexander is taking legal action to protect his Name, Image, and Likeness
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T3
Eric Fishman asked Underdog to 'permanently cease and desist from any and all use of Mr. Gilgeous-Alexander's NIL in any and all media, including but not limited to your website, apps, social media accounts, digital marketing and advertisements, promotional emails, push notifications, affiliate or influencer placements, and any physical goods including but not limited to the board game.'
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T3
Underdog Sports received a cease and desist letter regarding a promotion
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T3
Permanently cease and desist from any and all use of Mr. Gilgeous-Alexander's NIL in any and all media
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T3
The letter specified media including website, apps, social media accounts, digital marketing, and physical goods
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T3
The letter was sent by Eric Fishman on behalf of Gilgeous-Alexander to Underdog
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T3
The letter included a request to cease use on the 'Unethical Hoops Website'
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T3
Gilgeous-Alexander sent a cease-and-desist letter to Underdog demanding destruction of the game
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T3
The letter was over a promotion that mocked Gilgeous-Alexander's effort to draw fouls.
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T3
The letter came from law firm ArentFox Schiff LLP
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T3
SGA's representative Eric Fishmanin demanded permanent cease and desist of SGA's NIL
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T3
The letter demanded permanent cessation of any use of Gilgeous-Alexander's NIL in all media
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T3
The demand covers Underdog's websites, applications, social media, digital marketing, promotional emails, and physical goods including the board game
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T3
The primary motivation for the legal action was unauthorized commercial monetization of Gilgeous-Alexander's likeness
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T3
Underdog Sports received a cease and desist order regarding a promotion about Shai Gilgeous-Alexander
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T3
Shai Gilgeous-Alexander took legal action against Underdog Fantasy
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T3
The legal action concerns a parody board game tied to his foul-drawing reputation
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T3
The complaint also calls for all copies of the board game to be destroyed
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T3
The letter was sent by attorney Eric Fishman of ArentFox Schiff LLP
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T3
The platforms include websites, apps, social media, marketing campaigns, and physical merchandise
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T3
Lawyers representing Gilgeous-Alexander demanded Underdog stop using his name, image and likeness
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T3
Lawyers also requested that all copies of the game be destroyed
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T3
SGA's lawyers sent a cease-and-desist letter to Underdog Sports
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T3
The letter was over a viral promotional campaign that mocked Shai Gilgeous-Alexander
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T3
Shai Gilgeous-Alexander's attorneys stepped in shortly after the video and giveaway went viral
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T3
The legal notice requested that all physical copies of 'Unethical Hoops' be destroyed
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T3
SGA sent a legal warning to Underdog Sports
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T3
SGA's lawyers demanded Underdog Sports stop using SGA's name and likeness
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T3
SGA's lawyers demanded permanent cease and desist from any use of SGA's name, image, and likeness in all media and physical goods
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T3
The law firm ArentFox Schiff LLP is representing SGA's reps
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| Claim | The New York Times | AthlonSports.com | New York Post | The Source | Yahoo Sports | Eurohoops | ClutchPoints | News18 | EssentiallySports | Fadeaway World | Sportskeeda | Heavy | Total Pro Sports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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T1
Underdog Sports created a board game called Unethical Hoops
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T2
In the game, the buzzer goes off for a foul anytime Shai Gilgeous-Alexander is touched
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T2
The game takes aim at Gilgeous-Alexander's foul-drawing abilities
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T2
The game 'Unethical Hoops' is based on the battery-operated game Operation.
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T3
The game is called 'Unethical Hoops'
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T3
Underdog released a board game with SGA's likeness called 'Unethical Hoops'
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T3
Underdog, a sports betting company, created a board game inspired by Operation featuring Shai Gilgeous-Alexander
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T3
The board game buzzes when a player touches Gilgeous-Alexander while picking up the ball
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T3
Underdog Sports created a version of the board game Operation mocking foul-baiting
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T3
Underdog Fantasy Sports manufactured and commercialized a physical board game titled Unethical Hooper
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T3
The board game spoofed the classic children's game Operation
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T3
The game featured a caricature of Shai Gilgeous-Alexander and required players to extract pieces without triggering a buzzer
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T3
The game is a replica of the board game 'Operation'
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T3
Underdog's website said: 'Shai has made hoops all about foul baiting and now you're stuck guarding him...'
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T3
The game Unethical Hoops buzzed for a foul anytime Shai Gilgeous-Alexander was touched
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T3
Shai Gilgeous-Alexander saw a new game mocking him
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T3
Underdog created a board game named Unethical Hooper
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T3
The game spoofed the Operation game
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T3
The game featured a design of Shai Gilgeous-Alexander
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T3
Underdog was selling the board game
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T3
The game concept was inspired by the classic game Operation
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T3
The game is styled after the classic battery-operated game Operation
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T3
Touching the player in the game triggers a buzzer and whistle sound effect
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T3
The game has a buzzer that goes off anytime SGA is touched
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| Claim | The New York Times | AthlonSports.com | New York Post | The Source | Yahoo Sports | Eurohoops | ClutchPoints | News18 | EssentiallySports | Fadeaway World | Sportskeeda | Heavy | Total Pro Sports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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T2
Phoenix Suns forward Dillon Brooks played the game in ads on the Unethical Hoops website
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T2
Underdog Sports had a contest to give away 100 copies of the game.
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T3
Game 3 of the Western Conference Finals was between the Oklahoma City Thunder and the San Antonio Spurs
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T3
Underdog held a contest during Game 3 to give away 100 copies of Unethical Hoops
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T3
Underdog planned to give away 100 copies of Unethical Hoops during Game 3 of the Western Conference Finals
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T3
Underdog used Dillon Brooks to advertise the 'Unethical Hoops' board game
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T3
Dillon Brooks, Gilgeous-Alexander's close friend and Canadian national teammate, promoted the game and appeared in its official advertisement
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T3
Underdog held a contest to give away 100 copies of the game during Game 3 of the Western Conference finals between the Oklahoma City Thunder and San Antonio Spurs
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T3
Phoenix Suns forward Dillon Brooks starred in a video for Underdog showing off the game.
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T3
The contest took place during Game 3 of the Western Conference finals
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T3
The video and contest went viral.
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T3
The promotional release was timed to coincide with public discourse about the Thunder's ascending roster
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T3
Phoenix Suns forward Dillon Brooks trolled opponents for flopping during games
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T3
Dillon Brooks appeared in digital advertisements for Underdog's Unethical Hooper game targeting Shai Gilgeous-Alexander
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T3
Dillon Brooks and Shai Gilgeous-Alexander maintain a close personal relationship from their time on the Canadian men's national basketball team
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T3
Brooks' involvement turned the Unethical Hooper campaign viral across social media platforms
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T3
Underdog posted a video teasing 'Unethical Hoops' alongside Dillon Brooks
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T3
Dillon Brooks is a Phoenix Suns forward and Canadian teammate of Gilgeous-Alexander
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T3
Underdog Sports released a video and promotional campaign labeling Gilgeous-Alexander a flopper.
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T3
Dillon Brooks took part in videos playing the game
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T3
Dillon Brooks participated in unofficial ads for the game
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T3
Gilgeous-Alexander and Dillon Brooks played together for the Canada men's national team
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T3
Gilgeous-Alexander and Brooks butted heads multiple times in the series due to Brooks' physical defense
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T3
Posts about the game went viral
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T3
The game received thousands upon thousands of likes and shares
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T3
Underdog's contest in Game 3 asked fans to quote a post on X every time Gilgeous-Alexander fell
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T3
The game was promoted during the Western Conference finals
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T3
Underdog Sports launched a giveaway during Game 3 of the series
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T3
The giveaway offered 100 copies of the game to fans on social media
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T3
The promotional video featured Dillon Brooks of the Phoenix Suns
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T3
Underdog announced a giveaway of 100 copies of the game
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T3
The giveaway occurred during Game 3 of the Western Conference Finals
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T3
Phoenix Suns forward Dillon Brooks promoted the game in contest advertisements
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| Claim | The New York Times | AthlonSports.com | New York Post | The Source | Yahoo Sports | Eurohoops | ClutchPoints | News18 | EssentiallySports | Fadeaway World | Sportskeeda | Heavy | Total Pro Sports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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T2
Underdog did not immediately comment on the letter
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T2
As of Wednesday night, the Underdog website promoting the game was still live
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T3
Underdog Sports is a daily fantasy and sports prediction market company
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T3
As of Wednesday evening, the Unethical Hoops website was still live
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T3
Nearly a week after the letter, the website and advertisements for the board game remained active on social media
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T3
Underdog Sports had not commented on the letter at the time of writing
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T3
Underdog Sports's website continued to operate and display the game
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T3
A QR code to win the game was still available on the website
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T3
Underdog declined to comment on the cease and desist letter
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T3
Underdog is a sports betting platform
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T3
Neither Gilgeous-Alexander nor Underdog has publicly commented further on the legal matter
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| Claim | The New York Times | AthlonSports.com | New York Post | The Source | Yahoo Sports | Eurohoops | ClutchPoints | News18 | EssentiallySports | Fadeaway World | Sportskeeda | Heavy | Total Pro Sports |
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T2
Gilgeous-Alexander said the noise does not motivate or distract him
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T3
Gilgeous-Alexander said his focus stays on basketball
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T3
Barely a week ago, SGA seemed undisturbed whenever fans called him a flopper
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T3
Gilgeous-Alexander said being called a flopper does nothing to him, doesn't fuel or discourage him
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T3
Gilgeous-Alexander said he doesn't hear it and is focused on the court
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T3
Shai Gilgeous-Alexander and the Thunder are trying to repeat as NBA champions.
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T3
Shai Gilgeous-Alexander remained unfazed by the off-court distraction
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T3
Days after the cease-and-desist letter, Shai Gilgeous-Alexander delivered a 32-point, 9-assist performance in Game 5
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T3
The Oklahoma City Thunder defeated the San Antonio Spurs 127-114 in Game 5
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T3
The Thunder moved within a single win of an NBA Finals berth after that victory
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T3
The Oklahoma City Thunder are currently in the Western Conference Finals
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T3
Gilgeous-Alexander said: 'It does nothing. Doesn't fuel me, doesn't discourage me. It's part of the game. I've been dealing with it a long time. I don't really hear it. I'm focused on what's going on on the court.'
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T3
Gilgeous-Alexander said criticism does not fuel or discourage him.
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T3
Gilgeous-Alexander said It does nothing
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T3
The Thunder are one game away from eliminating the San Antonio Spurs and facing the Knicks in the finals
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T3
SGA made a statement after a game against the Spurs
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T3
SGA said 'It does nothing'
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T3
SGA said 'Doesn't fuel me, doesn't discourage me. It's part of the game.'
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T3
SGA said 'I've been dealing with it a long time. I don't really hear it. I'm focused on what's going on on the court.'
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| Claim | The New York Times | AthlonSports.com | New York Post | The Source | Yahoo Sports | Eurohoops | ClutchPoints | News18 | EssentiallySports | Fadeaway World | Sportskeeda | Heavy | Total Pro Sports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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T2
Shai Gilgeous-Alexander is the reigning NBA MVP
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T2
Gilgeous-Alexander attempted 134 free throws in 13 postseason games
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T2
Critics accused Gilgeous-Alexander of foul baiting and flopping
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T3
Fans in San Antonio chanted at Gilgeous-Alexander during the Western Conference Finals
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T3
SGA has a penchant for pressuring referees to blow the whistle when he drives to the basket
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T3
Shai Gilgeous-Alexander is criticized for using unethical ways to draw fouls and getting to the free-throw line excessively
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T3
The NBA world has accused Gilgeous-Alexander of foul-baiting and flopping frequently over the last two seasons.
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T3
The foul-baiting narrative has been a huge narrative during the current playoffs.
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T3
Shai Gilgeous-Alexander frequently draws scrutiny for generating high-volume free-throw attempts or 'foul-baiting'
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T3
The narrative around foul-baiting expanded during the Thunder's first-round playoff series against the Phoenix Suns
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T3
Shai Gilgeous-Alexander is 27 years old
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T3
Gilgeous-Alexander attempted 10 more free throws than James Harden in five fewer games
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T3
Gilgeous-Alexander attempted 19 more free throws than Cade Cunningham in one fewer game
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T3
Shai Gilgeous-Alexander is a guard for the Oklahoma City Thunder.
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T3
The first round series between the Thunder and Phoenix Suns played a role in the game being made
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T3
The Thunder won the 2025 NBA Championship
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T3
Victor Wembanyama used the term 'ethical' in relation to Gilgeous-Alexander
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T3
This postseason, Gilgeous-Alexander has made 114 field goals
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T3
Media have been counting how many times Gilgeous-Alexander falls during games
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T3
Fans in San Antonio called Gilgeous-Alexander a flopper during the Western Conference Finals
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T3
In the last four years, SGA attempted 391 more free throws than the next-closest player
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T3
This statistic came from the Athletic
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T3
In this postseason, SGA made 120 free throws and 114 field goals
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T3
SGA won the NBA MVP award this year and last year
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T3
SGA has been widely mocked during the NBA playoffs for drawing fouls and flopping
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| Claim | The New York Times | AthlonSports.com | New York Post | The Source | Yahoo Sports | Eurohoops | ClutchPoints | News18 | EssentiallySports | Fadeaway World | Sportskeeda | Heavy | Total Pro Sports |
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T2
A letter dated May 22, 2026 was obtained by The Athletic
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T2
Jason Jones of The Athletic broke the story about the cease-and-desist letter
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T3
The letter was obtained and first reported by the Athletic
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T3
The report was published by Jason Jones of The Athletic on Wednesday night.
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T3
The article originally appeared on Awful Announcing.
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T3
The Athletic reported on Wednesday that SGA lawyered up against Underdog Sports
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T3
Fullcourtpass reshared The Athletic's report on X
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T3
The Athletic reported on the cease-and-desist letter issued to Underdog Fantasy Sports
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T3
The Athletic reported the legal warning
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